Unfortunately I imagine it’s more a case of the bbc’s staff being incompetent.

I imagine if you apply for a job at the bbc you will be handed a list of bbc values. No doubt they will include phrases such as ‘independent’, ‘impartial’, ‘free thinking’, ‘open minded’, ‘focused’, ‘cutting to the heart of issues’ etc. etc.

The fact is, that at least the journalists responsible for their Apple fascination are no more intelligent, educated, special or whatever you want to call it than the average member of the public.

Apple trades very well on the perception that their products are cool, perfect, for the person with taste, and by using one you become somebody ‘special’. This is not an accident but the result of a great deal of thought, effort, and doubtless talent.

The bbc staff, alas, are victims of this marketing. They lap it up and believe that they indeed are ‘special’ by talking about (and no doubt, as individuals, owning) Apple products. But the fact is they are not ‘special’ – they are simply lemmings that can’t see beyond a marketing strategy any better than the man in the street.

And yes, when you point this out to them they seem to have no comprehension of the blatantly obvious.

What is most worrying is that if they can’t see through a manufacturer’s spin, how they hell can they claim to be ‘impartial’, ‘objective’ etc. when they report on more important issues such as politics, war, human rights etc.

It beggars belief. I’m VERY glad I no longer pay the licence tax.

In fact, since this is your second blog entry in a row about the new iPhone, I’m beginning to believe you are conspiring with Apple, Steve Jobs, the BBC and a bunch of other large corporations to promote this device over much more capable phones. You are just another Apple fanboy.

Someone from the BBC usually posts a reply to a comment, if the comment asks a question. In that particular blog post, there were a number of people asking the same kind of questions and no one responded.

To see the BBC then give a stack more pre-launch iPhone coverage is very odd. If you go to their blog now and simply post the name of your company, your post will be deleted – yet they are giving all this MASSIVELY valuable advertising to Apple.

It ‘smells’ wrong to me!

Did the BBC respond to the comment you left on their original blog post. I’m surprised they’re at it again!