Scoble and Building43

Robert Scoble has just launched a new project, called Building43.  So, what is it and who is it aimed it?

Building43 – what is it?

In short, Building43 is designed to help people optimise the use of “social media” and new technology, for the development of their business.  With so many businesses and organisations using the Internet as if it was still the 1990′s, there’s definitely a real need for more high quality information.

Building43 encourages community involvement and people are asked to contribute; via Twitter, FriendFeed etc.  The site will also feature video interviews with leading Internet figures and ‘thought leaders.’  Scoble kicks things off with a bang, by interviewing FaceBook’s Mark Zuckerberg!

If you are in business and you want to learn how to leverage what the Internet and new media has to offer, you really should take a look at Building 43.

Here’s an in-depth summary of  what Building 43 is all about.