Google Analytics gets an upgrade – Limited functionality on March 2nd

Google Analytics users should note that on Tuesday (March 2nd) Google will be upgrading their analytics system.  Between 7am -11pm (US Pacific Time), users may experience limited functionality. In this message on the Google Analytics blog, Trevor Claiborne explains;

This upgrade is to further increase the scalability and reliability of Google Analytics to meet the demand of an increasing number of enterprises using Google Analytics.

All Google Analytics data unaffected

According to the post, the upgrade process will not result in any lost statistical data, as Trevor Claiborne goes on to say;

Rest assured your website traffic data will be unaffected and there will be no interruption to data collection or processing. All reports will be available and accessible to users.

However, for some limited hours, users will not be able to perform administrative account actions such as opening new accounts, creating or modifying profiles, setting up filters and goals, managing user access, etc.

It seems that if all goes according to plan, there will be a minimum of disruption for Google Analytics users.  More details will be posted directly to your Google Analytics admin panel (in fact, they should be there already.)

You can check out the Google Analtics blog here.