Windows Phone 7: So good has to fail!

Microsoft launched Windows Phone 7 last week and the tech media response was, perhaps, the best example to date of how biased some tech news outlets are regarding certain brands.

Almost everyone who has been hands-on with a Windows Phone 7 device has been impressed to a lesser or greater degree.  However, many established technology writers seemed to report the same conflicting story: That Windows Phone 7 looked great, offered something genuinely different from what’s currently available BUT that it would fail.

It’s also important and relevant to point out that the exact same type of biased reporting was aimed at Apple when it launched the iPad.

Of course, the real value of these blatantly biased reports against brands like Apple or Microsoft, is that they serve as a useful indicator of where many of the so-called independent tech news outlets really stand.  Whilst the bigger tech news providers claim to be unbiased, there are clear differences in how they treat the big tech brands.

The traditional news outlets have well established political biases, with viewers / readers aware upfront if they are consuming left or right based opinion.  When you know up front that you are consuming biased reporting, you can run what you read or listen to through the appropriate filter.

Sadly, it seems there is no clear way to see which biases the leading tech news providers have.  As people base buying decisions on what they read on these sites, isn’t it time there was some honesty here?