Google Acquires Next New Networks

It has been announced Google has acquired Next New Networks, a Web video company build around developing and distributing niche content.

The purchase of Next New is tied to a new business initiative of Google’s, YouTube Next.

Next New Networks was launched in 2006 by a group of former TV execs.  Since that time, Next New has moved into the video platform and ad network arena.  We will have to watch and see how Google uses its latest purchase.

For more on this, visit the official Google Blog.